Absolutely, but Joe’s not the real problem -he’s only a symptom of the problem. It’s the corporate elite and the billionaires who have rigged capitalism to the point that we can’t even regulate the discontinuation of single use plastic bottles. The dysfunction comes from the top. It should be easier and less costly to do the right thing — the fact that it’s not is a direct reflection on those who control policy and our politicians.
I expand on these ideas in this article titled, “How Billionaire Greed Ruined a Perfectly Good Strategy Called Corporate Sustainability”.